Build Enterprising Cultures

This Aspen Impact ideation session generated sketches of services an enterprise could offer to future customers

This Aspen Impact ideation session generated sketches of services an enterprise could offer to future customers

An open-minded and market-focused spirit moves teams to generate creative breakthroughs and delight customers. Teams at Pixar generate ideas in a free-flowing conversational atmosphere and conjure up funny and beloved movies like Toys, Ratatouille, and WALL-E. Venture capital firms such as Khosla Ventures and Accel partner with designers-in-residence to launch companies like Etsy and GitLab that reach valuations in the billions of dollars. Nonprofits such as Goodwill, Ashoka, and charity:water transform peoples’ lives while telling compelling stories and running sustainable operations. How do these enterprises stimulate and sustain ingenuity across their teams?

Your organization has the ability to innovate on three levels:

You can introduce products, solutions, and organizational processes that are incrementally different from what you do today, use what you already have to pivot in a new direction, or unveil something radically different into your market or community.


We apply our Enterprise Culture framework to guide teams toward creative internal cultures that will fuel incremental, repurposed, or radical innovation:

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Your teams can use this framework and our guidance to foster an engaged, creative, open-minded atmosphere that advances business and social impact goals.

One powerful catalyst for ingenuity is the definition and resolution of Design Challenges. . We teach your team to observe and interpret daily behaviors in ways that reveal insights about customers or employees’ wishes and frustrations, changes in the marketplace, and other personal and systemic topics. We then lead your team in “how might we” conversations that re-frame problems, unearth opportunities, and generate solutions.

You can also upgrade workplaces to stimulate and engage individuals and teams. We help you design visual and tactile spaces that spur creativity, collaboration, and action.

You will develop skills and mindsets that are based on human-centered design, design thinking, and design action. We share our experiences as consultants and teachers who blend strategic thinking with design sensibilities to envision and build solutions.