Our Name

There are lots of reasons for our quirky name...and some might surprise you!

First, "aspen" is a name people associate with physical beauty. The aspen tree features white-and-green bark plus colorful leaves of bright green or brilliant yellow, gold, orange, or red, depending on the season. The skiing village of Aspen, Colorado conjures up images of snowy peaks and lush forests. We are based in Indiana, so we can only dream of such landscapes. But there is more to this story...

Aspen trees are interconnected.
The dynamics of aspen trees are like the dynamics of our clients. Aspen trees do not live independently; rather, they are connected to each other through a root system. One seedling can sprout hundreds of aspen trees. These trees grow side-by-side.

Similarly, our clients do not live independently. Each prospers when it is connected to a network of resources. One client may benefit from the proximity of a key customer, investor, or other organization that, on the surface, looks like a potential competitor. The better a client taps into the “root system” within which it resides, the better its prospects for survival and growth.


Aspen trees thrive on fertile soil and regeneration.
Aspen trees shed leaves each fall and grow new ones each spring. This process enables them to survive winter. As the leaves flutter onto the soil, the tree reabsorbs the nutrients and stores them in the roots for later use. We like to think of our clients in a similar way. Each client must conserve its resources in harsh climates, but it must also reinvest those resources to persist and grow again. A client will emerge with a fresh new look if it manages, invests, and deploys its resources well, much as an aspen tree flourishes in springtime with fresh new leaves. We combine creative thinking and analysis to generate fresh ideas and approaches, enabling each organization to enjoy a healthy life through all seasons.

Impact is about positive results.
We love to see our clients do well since each client pursues a meaningful mission that benefits people’s lives. To position each client for success, we provide practical and achievable guidance. We create role charts, process flows, journey maps, timelines, and other items for each client to use in daily operations. Our projects enable each client to make a positive impact.


Put those themes together and you emerge with Aspen Impact, a team that sees a brilliant landscape of possibilities, generates fresh ideas, builds connections to resources, and nurtures a positive impact for our clients and those they serve.